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WA GROWTH OF WHITE GOODS LEADER RESULTS IN NEW STATE CORPORATE COACH

March 22, 2010

The extraordinary growth in size and strength of Mr Rental stores in Western Australia has resulted in the appointment of the first WA state Coach to provide on-the-ground support for the eight metro and regional stores.

Brad Tappin joins Mr Rental in this influential role, after more than 20 years in the hairdressing industry, starting out as a hairdresser, and then moving into significant state-based sales positions with LÓreal and Goldwell.

As WA State Coach, Mr Tappin will be assisting franchisees to create and implement their business plans, grow their business and provide crucial support while helping to grow the profile of the Mr Rental brand in WA.

Mr Rental’s General Manager, Alan Payne, said that extraordinary growth last year, which saw the opening of the franchise’s milestone 60th store, had resulted in the need for a coach on the ground in WA.

“While we were still growing in WA, our coaches in NSW provided this support to our franchises in WA, over the phone and through frequent monthly trips across the country,” he said.

“However, the growth of the network in Australia, together with the phenomenal success and strength of our WA contingent, has created the need for a Coach to be based over there, to offer a greater level of support and access to our tremendous team of franchisees on the west coast.”

Mr Tappin said he was particularly attracted to the culture of Mr Rental, and the fact that the entire network, including both franchisees, team members working in the stores, and the national support team really live by what the network has deemed as their ’12 points of culture’.

“They are an enthusiastic, nurturing and positive team of people, and provide a great environment for the next exciting stage of my professional journey,” he said.

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